In today’s open plan offices and co-working spaces, workers are constantly searching for a way to escape—not to avoid their workload, but to find a quiet place where they can actually get it done. We know that distractions are annoying, but research has shown that they're also borderline dangerous.
To better understand sound masking, imagine you’re looking at a playground through your office window.
Let’s face it, if you’ve been to a chain restaurant in one city, it’s going to have the exact same interior and menu when you visit its sister restaurant a few states over. However, while the facilities themselves may appear similar, the guests at their tables can look very different.
Background music is not a one-size-fits-all approach. Every business is different as are the customers they serve, and choosing the right music—or unfortunately the wrong music—can have long-term consequences in terms of consumer behavior. In fact, according to The Gallop Organization, 86% of customers say overhead music reflects the atmosphere of a retail outlet and impacts their purchasing decisions.
From mixtapes in the 80s to the personal streaming radio playlists of today, people curate what they listen to based on certain attributes. Sure, they may like a song because it’s catchy, but more often than not, there’s a more cerebral element to it—a song may remind them of that college bar they always went to or its beat propels them to run faster on a treadmill.
Happier consumers equate to better business. Our Smarter Sensory Solutions heighten emotions and increase customer engagement with your brand. Based on more than 30 years of cutting edge Neuroscience and behavioral research, Ambiance iQ solutions have been delivering powerful results to hospitality, banking and retail brands since 2010.
Curious about how we help our customers every day drive revenue with neuroscience-based solutions? Email us or schedule a call here!
