Music is more than just entertainment

Music is powerful and has many use cases across different industries.

Music unlocks the mind and opens the heart. When it's perfectly crafted, music can lift you out of yourself and let you see new possibilities for the future. Whether you're listening to a song as you get ready for work or during a meeting that's turning your stomach, there's a powerful effect that music has on us throughout our lifespan and experiences.

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Topics: retail, music, restaurant, banking, customer experience

2 Dangerous Effects of Excessive Noise on Employees

In today’s open plan offices and co-working spaces, workers are constantly searching for a way to escape—not to avoid their workload, but to find a quiet place where they can actually get it done. We know that distractions are annoying, but research has shown that they're also borderline dangerous.

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How Sound Masking Works

To better understand sound masking, imagine you’re looking at a playground through your office window.

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How Consumers Process Music


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Can Playlists be Customized by Location or Franchise?

Let’s face it, if you’ve been to a chain restaurant in one city, it’s going to have the exact same interior and menu when you visit its sister restaurant a few states over. However, while the facilities themselves may appear similar, the guests at their tables can look very different.

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