2 Dangerous Effects of Excessive Noise on Employees

In today’s open plan offices and co-working spaces, workers are constantly searching for a way to escape—not to avoid their workload, but to find a quiet place where they can actually get it done. We know that distractions are annoying, but research has shown that they're also borderline dangerous.

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How Sound Masking Works

To better understand sound masking, imagine you’re looking at a playground through your office window.

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How Consumers Process Music


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Can Playlists be Customized by Location or Franchise?

Let’s face it, if you’ve been to a chain restaurant in one city, it’s going to have the exact same interior and menu when you visit its sister restaurant a few states over. However, while the facilities themselves may appear similar, the guests at their tables can look very different.

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3 Returns on The Right Background Music

Background music is not a one-size-fits-all approach. Every business is different as are the customers they serve, and choosing the right music—or unfortunately the wrong music—can have long-term consequences in terms of consumer behavior. In fact, according to The Gallop Organization, 86% of customers say overhead music reflects the atmosphere of a retail outlet and impacts their purchasing decisions.

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